Buck
I'm a Marketing Specialist, Brand Strategist, UI/UX Enthusiast, and Coffee Connoisseur based in Jacksonville, FL.
A Collection of my favorite projects. I’ve created digital content for commercial painters, playground equipment manufacturers, dog trainers, fellow marketers, and everything in between – no topic or idea is too wild to explore.
As a side-hustling freelancer and full-time brand marketer, I’ve completed 200+ projects for clients spanning 18 countries. I started freelancing while painstakingly completing my communication degree at the University of North Florida before beginning my marketing career on Florida's Atlantic coast. When I’m not freelancing, I’m developing fantastic content and getting to know personas on a holiday-invite level.
Executes brand strategies, maintaining consistency across marketing channels and creating impactful design elements for campaigns and collateral.
Developed marketing and sales enablement materials for commercial playground e-commerce company.
Hand vetted, Pro Verified in ebook writing and design with over 180 5-Star reviews.
My detailed questionnaire allows me to dig into the project details and expectations. I’ll collect information about the target audience, personal branding, and project goals and really explore the project’s visual language.
Time to do some industry and competitor research and sketch out some design layouts, implementing the Crazy 8's design sprint method to provoke meaningful ideas and spark a creative fire.
This is my favorite part. I write out the content first and follow it up with cutting and pasting the text into a visually appealing layout, accompanied by relevant images, graphics, charts, or any other elements needed to lift the brand.
My goal is to provide real value and a wow factor to an audience, and sometimes that might take some trial and error to get things just right. Great things take time to perfect, so I will revisit aspects of the project after trial runs.
Every great design begins with an even better story.
Mine began in my early teenage years creating graphics for peers as early as Middle School using the now primitive Photoshop CS2. (Those were the days of terribly written Harry Potter fan fiction and dial-up internet.)
However, as crawling as the internet may have been in the 90s, my fellow writers and I formed a special relationship. We critiqued each other's writing, and I took it a step further by using my bootlegged design software to create eye-catching banners to promote stories I thought most deserved attention.
It was my Freshman year of college when I connected the dots; I didn't have to resort to dental hygiene as a career, staring down the endless void of the human gullet for the rest of my days. I could turn my long-loved hobby into a successful monetary pursuit, doing what I'm passionate about for work instead of becoming another post-graduate statistic. Since my epiphany, I’ve become a wife, freelanced with over 140 clients, written a historic romantasy, and expanded my expertise into UX/UI Design, PPC, SEO, and many other acronym-applicable skills.
Other fun and eccentric facts about me: My dream holiday is a trip to Nepal, where I hope to find the golden passport to Shambhala, where I can experience the philosophy of Gross National Happiness that Bhutan is famous for. I’m a boxing and yoga enthusiast (not sure if that fitness combo says something about me personally), former barista and current coffee snob, oldest sister of three siblings, console nerd, and avid home cook addicted to all things Gordon Ramsay.
Whitney is one of the best people I worked with in my life, she is so professional and full of knowledge she didn’t hesitate a second when we asked for few revisions, impressive work and we got what we needed exactly, thank you so much, Whitney, definitely highly recommended.
I reached out to Whitney to assist in creating a lead magnet, and she came back with multiple great ideas for me to consider that I wasn’t even thinking about. I couldn’t choose just one, so I went with all of them, and she produced three amazing lead magnets. I am very impressed with the results and would highly recommend her. I will definitely return to her for future work.
I can’t find words to describe how happy I am. Ever since the first chat, everything has gone perfectly. Whitney is a very skilled writer and designer. The best freelancers with whom I have worked. If you’re looking for a great author and graphic designer in the same package, look no further. Whitney is the best. After three books, I can say that I am super thankful. I highly recommend.