Hueman
Branding
WELCOME TO THE PORTFOLIO
HELLO, I'M WHITNEY BUCK.
MORE ABOUT WHITNEY
I'm a Marketing Specialist, Brand Storyteller, Multidisciplinary Designer,
UI/UX Enthusiast, and Coffee Connoisseur based in Jacksonville, FL.
As a side-hustling freelancer and full-time marketer/designer/content creator, I’ve completed 200+ projects for clients spanning 18 countries. I started freelancing while painstakingly completing my communication degree at the University of North Florida before beginning my marketing career on Florida's Atlantic coast. When I’m not freelancing, I’m developing fantastic content and getting to know personas on a holiday-invite level.
My PortfolioWHY I DO WHAT I DO
Every great design starts with an even better story—mine kicked off in middle school, making flashy graphics for fellow fanfic writers with a (very) questionable copy of Photoshop CS2. While others were perfecting AIM away messages, I was busy designing banners for badly written Harry Potter fan fiction and realizing I loved bringing stories to life visually. Fast forward to college, and it finally clicked: I didn’t have to spend my life peering into people’s mouths as a dental hygienist. I could actually enjoy what I do for a living. Since then, I’ve freelanced for 140+ clients, written a historical romantasy (yes, that’s a thing), and collected an alphabet soup of skills like UX/UI, PPC, and SEO.
Outside of design, I’m a boxing-and-yoga kind of gal (balance, right?), a recovering barista turned espresso snob, and the eldest sibling in a quad of chaos. My dream vacation involves trekking through Nepal in search of Shambhala and Bhutan’s Gross National Happiness—because why not chase enlightenment with a backpack and a dream? I also prefer console gaming over PC, cook like I’m auditioning for a Gordon Ramsay show, and strongly believe that coffee is a love language.
EXPERIENCE
Hueman People Solutions
SENIOR MARKETING SPECIALIST SEP 2021 - MAY 2025
Executes brand strategies, maintaining consistency across marketing channels and creating impactful design elements for campaigns and collateral for recruitment process outsourcing organization.
BYO RECREATION
MARKETING SPECIALIST JAN 2017 - SEP 2021
Developed marketing and sales enablement materials for commercial playground and recreation e-commerce company with US-based manufacturing.
FREELANCE
GRAPHIC DESIGNER FEB 2018 - MAR 2022
Bringing creativity, technical expertise, and a passion for design to every lead magnet, website design, brochure, ebook, and project across 19 countries and 140+ clients.
TWO B ENTERTAINMENT
GRAPHIC DESIGNER OCT 2015 – OCT 2018
Created marketing and communications strategies, including planning processes and improvement, and designs for merchandise and digital/print graphics for up-and-coming musicians.
FAVOURITE
STACK
ADOBE CREATIVE CLOUD
SUITE OF CREATIVE TOOLS 10+ Years
Specialization in Photoshop, Illustrator, InDesign, Premier, XD for mockups and wireframes, and design system management.
FIGMA
DESIGN TOOL 4+ YEARS
Collaborative web application for web and mobile app design and high fidelity wireframes and prototypes.
WORDPRESS
WEB MANAGEMENT 12+ YEARS
Web content and theme management and optimization alongside basic HTML and CSS adjustments.
APPLE
HARDWARE MAC
Generally well-optimized for adobe creative cloud and other intensive design software and computer of choice for work. (Windows for playing Stardew Valley.)
NVIDIA
GRAPHICS CARD RTX 4090 TI
Nvidia invents the GPU and drives advances in AI, HPC, gaming, creative design, and robotics.
AWARDS
Professional Diploma in UX/UI Design
Glasgow Caledonian University JAN 2025
Recipients of this university-accredited qualification in UX Design have demonstrated the ability to bring a user-centred mindset to product design projects, can prepare and conduct a variety of user research studies to develop a broad and deep understanding of user goals and problems, can use a number of analysis frameworks to clearly articulate the existing customer experience, can design common desktop and mobile workflows such as registration, onboarding and payment, can design and build high-fidelity prototypes using popular prototyping tools and annotate wireframe specifications for developer handover.
MarCom Platinum Winner
Creativity | Design | Website JAN 2023
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 7,000 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). Only 17% of over 6,500 entries received this award in 2023.
SMX East Certification
Google Ads NOV 2019
Search Marketing Expo by Search Engine Land, covering best practices for SEO/SEM.
Blush-Worthy Client Praise
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Whitney was so responsive and stayed right on deadline. We love how the e-book turned out and we are very impressed with the quality of Whitney's work! Just a great experience overall.
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I reached out to Whitney to assist in creating a lead magnet, and she came back with multiple great ideas for me to consider that I wasn’t even thinking about...she produced three amazing lead magnets. I will definitely return to her for future work.
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Whitney is one of the best people I worked with in my life, she is so professional and full of knowledge she didn’t hesitate a second when we asked for few revisions, impressive work and we got what we needed exactly, thank you so much, Whitney, definitely highly recommended.
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Whitney was so responsive and stayed right on deadline. We love how the e-book turned out and we are very impressed with the quality of Whitney's work! Just a great experience overall.
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I reached out to Whitney to assist in creating a lead magnet, and she came back with multiple great ideas for me to consider that I wasn’t even thinking about...she produced three amazing lead magnets. I will definitely return to her for future work.
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Whitney is one of the best people I worked with in my life, she is so professional and full of knowledge she didn’t hesitate a second when we asked for few revisions, impressive work and we got what we needed exactly, thank you so much, Whitney, definitely highly recommended.
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Whitney was so responsive and stayed right on deadline. We love how the e-book turned out and we are very impressed with the quality of Whitney's work! Just a great experience overall.
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I reached out to Whitney to assist in creating a lead magnet, and she came back with multiple great ideas for me to consider that I wasn’t even thinking about...she produced three amazing lead magnets. I will definitely return to her for future work.
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Whitney is one of the best people I worked with in my life, she is so professional and full of knowledge she didn’t hesitate a second when we asked for few revisions, impressive work and we got what we needed exactly, thank you so much, Whitney, definitely highly recommended.
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Whitney smashed it out the park! Her work is brilliant. She took a text-heavy ebook, sprinkled it with her magic and transformed it into a must-read document. Whitney's attention to detail is awesome.
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I can’t find words to describe how happy I am. Ever since the first chat, everything has gone perfectly. Whitney is a very skilled writer and designer. The best freelancers with whom I have worked. Fantastic.
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Whitney was so easy to work with. She took my original copy, a few key words I wanted to work with, and beefed it up for a beautiful lead magnet! I am beyond pleased with her work!
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Whitney smashed it out the park! Her work is brilliant. She took a text-heavy ebook, sprinkled it with her magic and transformed it into a must-read document. Whitney's attention to detail is awesome.
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I can’t find words to describe how happy I am. Ever since the first chat, everything has gone perfectly. Whitney is a very skilled writer and designer. The best freelancers with whom I have worked. Fantastic.
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Whitney was so easy to work with. She took my original copy, a few key words I wanted to work with, and beefed it up for a beautiful lead magnet! I am beyond pleased with her work!
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Whitney smashed it out the park! Her work is brilliant. She took a text-heavy ebook, sprinkled it with her magic and transformed it into a must-read document. Whitney's attention to detail is awesome.
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I can’t find words to describe how happy I am. Ever since the first chat, everything has gone perfectly. Whitney is a very skilled writer and designer. The best freelancers with whom I have worked. Fantastic.
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Whitney was so easy to work with. She took my original copy, a few key words I wanted to work with, and beefed it up for a beautiful lead magnet! I am beyond pleased with her work!
CHECK OUT WHAT ELSE I CAN DO.
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Senior Marketing Specialist | Creative Ideation | Multidisciplinary Design | UX/UI
